Vision re-alignment for self-awareness consultant
Catherine Pawasarat is a uniquely talented consultant. Combining her broad knowledge of meditation, self-awareness, Japanese culture and Buddhist principles with her consulting skills, she provides innovative, sustainable and transformational solutions to human and organizational challenges.
Backyard Creative worked collaboratively with Catherine to create a brand refresh and online presence, which included changing her business name from Akasa Media to AkasaVision Consulting. We repositioned Catherine as a ‘mindful catalyst’ to not only present her as a thought leader in various areas, but also as a consultant and collaborative team member for other mindful creatives.
Our work for Catherine also involved creating a new logo mark and asset package, business cards and a blog website (using a WordPress template). We used powerful symbolism as our creative foundation, starting with the term “Akasa”, which means “space” or “sky” in Sanskrit. We paired sky imagery with the eternal knot, an ancient symbol representing the interwoven spiritual path, then integrated these elements with a calligraphic font. The end result is a cohesive brand that reflects Catherine’s refreshed vision for her business.
Design Strategy & Production: Lisa Hemingway // WordPress Programming: Erika Rathje