Office of the Mayor, City of Vancouver

Creating Excitement About Renewable Energy

There was a lot of excitement around City of Vancouver Mayor Gregor Robertson being invited to attend COP21 with Canada’s new Prime Minister, Justin Trudeau, on December 7 and 8, 2015, in Paris, France.

Backyard Creative was asked to create an infographic to help promote the City’s goal of using 100 percent renewable energy by 2050.

Working collaboratively with the Mayor’s Office, we took content highlights from the City’s Renewable City Strategy and made the idea of transitioning to renewable energy easy for the average resident to process. We wanted to show optimism and excitement within a lot of familiar visual concepts. The resulting infographic illustrates that Vancouver won’t look wildly different using 100 percent renewable energy by 2050, since the technologies needed to reach this goal are mostly available now.

The infographic was used as a part of the Greenest City campaign in late 2015.

Design & Illustration: Lisa Hemingway