Advancing Marine Conservation with a Website
Project Seahorse is on a big mission
Project Seahorse are leaders in marine conservation, focused on saving seahorses and the seas they depend on. Their work across the world is complex, multi-layered and impactful.
Backyard Creative was engaged to create a new, functional website for the Project Seahorse team. We worked closely with our client to help them share their story in a more compelling way. We also helped them connect with target audiences and inspire people to take action.
We began by engaging the client in a deep discovery process. As high-profile scientists, the Project Seahorse team constantly produces and shares their research and responds to inquiries. The discovery process uncovered that the new site needed to function as not only a compelling storytelling vehicle, but also as a robust library they could update easily and refer to constantly.
Solutions to serve teams and audiences
The new Project Seahorse website was built in WordPress, with accessibility top of mind. Site design prioritized an easy site navigation, a user-friendly back end, and an attractive, streamlined design.
We also updated an existing illustration showing the ripple impact of Project Seahorse’s work. Maximizing our client’s library of compelling images and videos allowed for various visual entry points into the site.
Creating a logical content structure was also a priority. The site had a lot of content, and we ensured sections that were previously buried would be easy to search for and get to. With an international audience, our client took our recommendations to keep storytelling as simple as possible on landing pages, and limit academic language to sub-pages.
Better design, better impact
The new Project Seahorse website shows that our team really understood and solved our client’s website functionality, design and communications challenges.
At the project wrap-up meeting, Dr. Amanda Vincent, Project Seahorse director, said, “You didn’t just give us a website, you gave us a tool for conservation.”
Project Management: Madelen Ortega // Interactive Strategy & Development: Krisztina Kun // Design: Lisa Hemingway // Illustration: Trina M'Lot