CPHR BC & Yukon

Powering Up People in HR


Chartered Professionals in Human Resources of BC & Yukon (formerly HRMA) is a BC-based non-profit organization focused on advancing professional people practices. Each year, CPHR BC & Yukon looks forward to furthering its mission by producing Western Canada’s largest HR conference.

Backyard Creative worked with CPHR BC & Yukon’s in-house staff and conference team to create a theme for their flagship annual conference “Power Up” and worked collaboratively to develop a comprehensive package. Package materials included the event logo, print and online advertisements, programs, e-blasts, awards and signage. We also produced a multitude of user-friendly graphic assets for the CPHR BC & Yukon team to promote the three-day event within internal channels.

Keynote speakers included Elizabeth GilbertJosh BersinMargaret HeffernanMike Walsh who all presented on topics around taking HR to the next level. This subject was visually represented in the event branding with a fun, retro video game theme showing characters jumping over buildings and achieving success. An isometric grid held all elements in a fictitious dimension and the burst of fuchsia added a bold, lively personality to the brand. These brand elements became a modular visual palette which allowing for flexibility to extend to a variety of print and digital applications.


Project Management & Creative Direction: Lisa Hemingway // Art Direction, Design & Illustration: Angela Hot // Production Design: Keiko Lee-Hem