Backyard Creative Manifesto Poster
When Lisa started Backyard Creative in 2007, she focused the business on making an impact locally, in her own “backyard”, so to speak. We’ve continually focused on our values and aligning our client work to our ethics over these last 13 years. We’ve also focused on building a team with shared values.
We’ve had a 100% virtual office for the past seven years, so we felt the need to design a tangible visual reminder and inspire a collective sense of pride around the work we do and aspire to do. We took some of our shared values and created a “manifesto” poster to reflect what motivates our team and collaborators to create every day. Sarita designed it, featuring some hand drawn type (her favourite kind!), and had it screen printed on Vancouver Island by Uff Screen Printing.
To design the poster we, of course, applied our integrated sustainable design approach. We talked to our silk-screener early on about optimizing paper sheet size, to reduce waste. He suggested using the off-cut margin, which would have just been recycled, to make a greeting card. Due to the current COVID-19 pandemic, we thought this quote from acclaimed eco-warrior David Suzuki was fitting for our greeting card: “Change is never easy, and it often creates discord, but when people come together for the good of humanity and the Earth, we can accomplish great things.” — David Suzuki
Creative Direction: Lisa Hemingway // Design & Illustration: Sarita Mielke // Copy Editing: Madelen Ortega