First Peoples' Cultural Council

Putting Indigenous Languages Back into Homes

The First People’s Cultural Council is a First Nations-run Crown Corporation that supports the revitalization of Indigenous languages, arts, culture and heritage in BC. We were engaged to design Language for Life, a print and digital resource that supported families to integrate their Indigenous language into their households and daily activities. 

While Backyard Creative has created several business documents and reports for FPCC in the past, Language for Life was unique since it was aimed at end-users. The resource needed to be informative for parents and family members, but also lively and appealing to children. Language for Life included content sections to outline the integration process and offer tips and encouragement, as well as a section with activities and templates.

Design Approach 

We began this project by delivering a creative concept, to establish the look and feel of the resource while the content was being edited, and original photography was being produced. The concept reflected the FPCC brand, and we designed a fun footer graphic to reinforce the idea of home and language. We also suggested appealing ways to highlight key content such as callout boxes, speech bubbles and unique graphics. 

The colour palette for Language for Life evolved from darker to lighter FPCC brand colours once design began, and the content, photography and design elements all came together nicely after we had an approved creative concept. Activity and template pages were given special treatment, since each one was unique – some required original graphics and space to provide responses, while others needed to incorporate illustrations and instructions. 

Success 

The end result is an informative, engaging, and easy-to-read 40-page resource that parents and children in BC can use to integrate their Indigenous language into their home life. 

Creative Direction: Sebastian Abboud // Design & Illustration: Laura Timmermans // Project Management: Madelen Ortega