Equitable Origin System Chart

Innovive called on Backyard Creative to help their client, Equitable Origin (formerly Gaia Certification), to visualize a new certification system for responsible oil production. Human dependence on oil isn’t going anywhere anytime soon, and Equitable Origin is working to mitigate the negative effects of the oil and gas industry using a complex, triple bottom line scoring system. We created an effective visual language that helped to communicate and clarify the system, and tied into the client’s existing branding elements.