CPHR BC and Yukon

Empowering HR Professionals to Make an Impact


Chartered Professionals in Human Resources (CPHR) of BC & Yukon is a BC-based non-profit organization focused on advancing professional people practices. The organization produces Western Canada’s largest HR conference, and Backyard Creative was engaged to brand their 56th annual conference in 2018.

Backyard Creative collaborated with the CPHR BC & Yukon team to refine a theme idea focused on impact. We ultimately landed on the theme “Impact Starts with You”, to emphasize how HR professionals can deepen their impact in the workplace and advance their careers. To keep the focus on the idea of individual impact and positive outcomes, we created conference visuals featuring a diverse family of happy models with their eyes closed on clean backgrounds, with bright pops of colour and overlays, to communicate inward reflection and an overall feeling of optimism.

The bright colour palette pushed the boundaries of traditional corporate event branding for our client and allowed for a multitude of eye-catching visual treatments. The Conference brand package included the event logo and design for various print and digital advertisements, graphics for web and mobile, an extensive program and resource guide, e-blasts, trade show booth design, signage and giveaways. We also created a user-friendly graphic assets package for the CPHR BC & Yukon in-house team to promote the three-day event themselves, and supported the team with copy writing and editing.

The CPHR BC & Yukon conference always features a stellar lineup of thought leaders and presenters, and the 2018 conference was no exception. Keynote speakers included Peter Mansbridge, Dr. Brynn Winegard, Steve Cadigan and David Usher, all of whom presented on a range of topics to inspire attendees to create more impact and consider new approaches to their work in HR.

Photos used with permission from CPHR BC & Yukon.

Creative Direction and Design: Lisa Hemingway // Project Management, Writing and Editing: Madelen Ortega // Production Design: Keiko Lee-Hem