KunStudios (for Earnest Ice Cream)

Earnestly supporting ethical ice cream

Earnest Ice Cream (EIC) is a local ice cream business established in 2012, born out of friendship and committed to sustainable environmental and values-based business practices. Their old website was overly complicated and frustrating for staff to use. The navigation was poorly considered, which made it hard to find basic information like the Earnest story, community impact and partnerships details, donation efforts, and job postings.

To solve these challenges, we reimagined and rebuilt the Earnest Ice Cream website on a clean, custom WordPress theme. We reflected a more user-friendly navigation, prioritized reaching a WCAG AA accessibility rating, and created a streamlined back end. We also helped with content strategy, to guide their improved storytelling.

The website design revealed a refined Earnest Ice Cream brand, which we improved alongside the website project. The website also reflected the visual spirit of their customers’ in-store experience. We took inspiration from the interior design of Earnest Ice Cream’s four scoop shops, following suit with their joyful, modern and beautiful aesthetic.

Interactive Strategy & Development: Krisztina Kun // Design: Lisa Hemingway // Project Management: Madelen Ortega // Content support: Sarita Mielke

Earnest Ice Cream Website