BC Co-op Association
Co-operatives for a better world
The BC Co-op Association (BCCA) promotes co-ops as powerful tools for community control over local economies, and as key strategies for economic and social reform. 2016/2017 marked a new era for the organization, and an exciting time for the international co-op movement. The BCCA wanted this new energy and their connection to the international co-op movement reflected in its external communication tools.
Backyard Creative was engaged to help re-establish a brand image in line with the BCCA’s new strategic direction, which included core messaging, logo, business cards and a complete website redesign, including all new web content.
Starting with an in-depth discovery workshop, we led the BCCA team through a redesign process that resulted in aligning their brand more closely with the International Co-operative Alliance. This alliance connects the BCCA’s efforts to elevate the business model and business case for co-ops to the larger co-op movement.
We wrote new core messaging (mission, vision and tagline) and created a suite of user-friendly brand assets, including a detailed graphic standards guide, to help the BCCA team maintain brand consistency throughout their various communications materials.
The BCCA’s new website was custom built in WordPress, with the aim to streamline web maintenance and workflow while modernizing the design and user experience. The new site features a membership database, modular template elements that were easily activated on the back end without code, a simplified navigational structure and bold typographic hierarchy, allowing the BCCA team to create engaging, visually interesting pages without relying on an image.
We also re-wrote all website content (except member database entries) and created new content pages to tell the BCCA’s new story succinctly, support the organization’s strategic plan, and increase membership.
Creative Direction & Design: Lisa Hemingway // Project Management, Content Strategy & Writing: Madelen Ortega // Web Strategy & Development: Carla Ullrich // Production Design: Keiko Lee-Hem