Given 2020 has been full of challenges, the updated First Things First Manifesto has truly re-inspired me to recommit and refocus my own efforts with my business.
Design
Our integrated approach to sustainable design
Values connect people, and people activate ideas. At Backyard Creative, we activate our shared values for sustainable design by aligning our workflow and process with them. Below I’ve outlined our Integrated Sustainable Design Approach.
How good content influences great design
Content and design are intertwined – the content we are given to work with influences the overall look and feel of a final product. So what do we mean by content?
SHIFT towards your design journey
On April 25, 2019, I had the honour of being the Vancouver Island University (VIU) Design Grad keynote speaker. The grad show was named SHIFT, which really felt like a timely theme for me, since I’m shifting back into work … Continued
Design Discovery 101
Getting to know a client’s design needs often requires detailed conversations before getting to the point where a creative brief can be produced to guide the design work. At Backyard Creative, we usually engage clients in a discovery process at … Continued
DesignThinkers Conference Highlights
Staying connected to the global creative community helps keep Backyard Creative’s design team current and inspired. Some of us attended the second annual DesignThinkers Conference in Vancouver at the end of May, which was programmed around the theme of “Speak … Continued
Mentorship is Essential
A couple weeks ago, I attended Vancouver Island University’s graduate design show, which got me thinking about mentorship. I think it’s important to make time to not only mentor others, but to also be mentored. One of my mentees graduated … Continued
Our work featured in Renourish’s new book
I’m proud to share that our work for Vancouver Island Expeditions was selected to be a case study in Design to Renourish by Eric Benson & Yvette Perullo of Renourish. Design to Renourish is a book for graphic designers that helps to integrate sustainability … Continued