As we gear up for the end of a very full-on year, we’ve been enjoying working with LOCO BC on their annual BC Buy Local week campaign (by creating graphics like the one above). We love supporting LOCO BC and … Continued
As a business evolves, sometimes it reaches a point where its brand isn’t working anymore. While there may be various reasons why a brand stops being effective, this is when business owners often start asking themselves, “Should I rebrand my business?”
In early 2013 my partner and I took two months off to travel in South East Asia and had what was, for both of us, the first real break since university. (COVID-times has me looking back at travel photos these … Continued
Time to get serious with your mission, vision and values — or what we consider essential component of your branding, “Brand Platform”. Not everyone can afford to help us explore their brand platform, but we definitely need this piece before … Continued
Earth Day 2021 is upon us. Of course, every day is earth day but April 22nd is an opportunity for us to make a more conscious effort. Even though larger events won’t be available to us this year, there are still lots of ways to help our planet and forge some new earth-friendly habits. Here are just three ways to have some fun while showing mother earth some love!
As someone who is intrinsically motivated to be inclusive, I’d really only seriously begun to think of accessibility as a principle of sustainable communication design recently. Of course, like many of you, I default to considering environmental aspects of sustainability but inclusivity and accessibility has been top of mind these days.
Given 2020 has been full of challenges, the updated First Things First Manifesto has truly re-inspired me to recommit and refocus my own efforts with my business.
Values connect people, and people activate ideas. At Backyard Creative, we activate our shared values for sustainable design by aligning our workflow and process with them. Below I’ve outlined our Integrated Sustainable Design Approach.
Content and design are intertwined – the content we are given to work with influences the overall look and feel of a final product. So what do we mean by content?
The start of the year is a good time to re-establish some habits and re-commit to personal (and professional) goals. For some of us at Backyard Creative, we listen to podcasts as a way to commit to continual learning. It’s … Continued