In early 2013 my partner and I took two months off to travel in South East Asia and had what was, for both of us, the first real break since university. (COVID-times has me looking back at travel photos these … Continued
We recently launched a new website for the impressive team at Project Seahorse. They’re leaders in marine conservation, focused on saving seahorses and the seas they depend on. This six-month project serves as a great case study on how to … Continued
The Backyard Creative team takes advantage of every second of summertime. While each of us enjoys the summer pleasures in our unique backyards, we also make time for self care. Refreshing our minds, bodies and spirits helps us fully engage … Continued
There are many terms to describe the companies focused on values-based/progressive/ethical/sustainable/purpose-driven/do-good work — a.k.a., our people! The term that resonates most with us lately is impact business. We learned a lot about impact businesses through a B-Corp Certification workshop we … Continued
Time to get serious with your mission, vision and values — or what we consider essential component of your branding, “Brand Platform”. Not everyone can afford to help us explore their brand platform, but we definitely need this piece before … Continued
There’s nothing better than working through the full cycle of a project and building a great, collaborative relationship with one client lead. Sometimes, though, life happens, and you find out your assigned client lead will be changing. Your client lead … Continued
Earth Day 2021 is upon us. Of course, every day is earth day but April 22nd is an opportunity for us to make a more conscious effort. Even though larger events won’t be available to us this year, there are still lots of ways to help our planet and forge some new earth-friendly habits. Here are just three ways to have some fun while showing mother earth some love!
As someone who is intrinsically motivated to be inclusive, I’d really only seriously begun to think of accessibility as a principle of sustainable communication design recently. Of course, like many of you, I default to considering environmental aspects of sustainability but inclusivity and accessibility has been top of mind these days.
I spend a lot of time trying to protect boundaries and obsessing about planning into a balanced workflow. But sometimes, I break my own rules.
Giving has been a priority at Backyard Creative since we started. We see giving as a way to not only support the organizations and causes we care about, but to also lift small organizations up as they grow and evolve. … Continued