In early 2013 my partner and I took two months off to travel in South East Asia and had what was, for both of us, the first real break since university. (COVID-times has me looking back at travel photos these … Continued
How to create a website on scope, time and budget
We recently launched a new website for the impressive team at Project Seahorse. They’re leaders in marine conservation, focused on saving seahorses and the seas they depend on. This six-month project serves as a great case study on how to … Continued
Self-care in the summer
The Backyard Creative team takes advantage of every second of summertime. While each of us enjoys the summer pleasures in our unique backyards, we also make time for self care. Refreshing our minds, bodies and spirits helps us fully engage … Continued
What’s an impact business?
There are many terms to describe the companies focused on values-based/progressive/ethical/sustainable/purpose-driven/do-good work — a.k.a., our people! The term that resonates most with us lately is impact business. We learned a lot about impact businesses through a B-Corp Certification workshop we … Continued
Ready to rebrand? Get started with our free branding worksheet
Time to get serious with your mission, vision and values — or what we consider essential component of your branding, “Brand Platform”. Not everyone can afford to help us explore their brand platform, but we definitely need this piece before … Continued
5 tips to switch gears when your client lead changes
There’s nothing better than working through the full cycle of a project and building a great, collaborative relationship with one client lead. Sometimes, though, life happens, and you find out your assigned client lead will be changing. Your client lead … Continued
Earth Day 2021: 3 ways to show Earth some love
Earth Day 2021 is upon us. Of course, every day is earth day but April 22nd is an opportunity for us to make a more conscious effort. Even though larger events won’t be available to us this year, there are still lots of ways to help our planet and forge some new earth-friendly habits. Here are just three ways to have some fun while showing mother earth some love!
Accessibility is a much-neglected part of “sustainable” communication design
As someone who is intrinsically motivated to be inclusive, I’d really only seriously begun to think of accessibility as a principle of sustainable communication design recently. Of course, like many of you, I default to considering environmental aspects of sustainability but inclusivity and accessibility has been top of mind these days.
What I do when burnout hits and how to recover
I spend a lot of time trying to protect boundaries and obsessing about planning into a balanced workflow. But sometimes, I break my own rules.
Why giving back matters to us
Giving has been a priority at Backyard Creative since we started. We see giving as a way to not only support the organizations and causes we care about, but to also lift small organizations up as they grow and evolve. … Continued