Looking back at 2021, I have to say, it was a fantastic year at Backyard Creative! Check out the highlights from this past year.
It takes a village… to raise a business
As I wind down Backyard Creative (and ramp up our new business iilo Creative Alliance inc.) I’m reflecting on everyone I’ve had the pleasure of collaborating with over the years. I feel an immense sense of gratitude for the people who has trusted me to lead them, and have joined me on this journey as I’ve transitioned from a freelancer into a business owner.
No, we don’t design backyards
I often get asked, “Why did you decide to call your graphic design business Backyard Creative?” No, it’s not because I design backyards… Where it all started for me I was inspired to activate the triple-bottom-line business ethics I first … Continued
10 Milestones and memories
I’m in reflection mode these days, as I transition into a new business. Looking back on some milestones and memories from the past 14 years with Backyard Creative, a few projects stand out. I thought it would be fun to … Continued
Happy holidays share graphic to share
As we begin to transition into holiday mode, and wrap up over a decade of work as Backyard Creative (check out this latest blog post for a trip down memory lane), we want to extend our best wishes to you for a restful break.
We’re (business) married now!
After more than a decade working closely together, Madelen and I finally took the big leap and got business hitched! We’re now the proud co-owners of iilo Creative Alliance inc., a new virtual creative services agency. We’ll continue to lead … Continued
Shop in your own backyard
As we gear up for the end of a very full-on year, we’ve been enjoying working with LOCO BC on their annual BC Buy Local week campaign (by creating graphics like the one above). We love supporting LOCO BC and … Continued
When should you rebrand your business?
As a business evolves, sometimes it reaches a point where its brand isn’t working anymore. While there may be various reasons why a brand stops being effective, this is when business owners often start asking themselves, “Should I rebrand my business?”
How do we measure success at Backyard Creative?
In early 2013 my partner and I took two months off to travel in South East Asia and had what was, for both of us, the first real break since university. (COVID-times has me looking back at travel photos these … Continued
How to create a website on scope, time and budget
We recently launched a new website for the impressive team at Project Seahorse. They’re leaders in marine conservation, focused on saving seahorses and the seas they depend on. This six-month project serves as a great case study on how to … Continued