As a business evolves, sometimes it reaches a point where its brand isn’t working anymore. While there may be various reasons why a brand stops being effective, this is when business owners often start asking themselves, “Should I rebrand my business?”
We recently launched a new website for the impressive team at Project Seahorse. They’re leaders in marine conservation, focused on saving seahorses and the seas they depend on. This six-month project serves as a great case study on how to … Continued
The Backyard Creative team takes advantage of every second of summertime. While each of us enjoys the summer pleasures in our unique backyards, we also make time for self care. Refreshing our minds, bodies and spirits helps us fully engage … Continued
There are many terms to describe the companies focused on values-based/progressive/ethical/sustainable/purpose-driven/do-good work — a.k.a., our people! The term that resonates most with us lately is impact business. We learned a lot about impact businesses through a B-Corp Certification workshop we … Continued
There’s nothing better than working through the full cycle of a project and building a great, collaborative relationship with one client lead. Sometimes, though, life happens, and you find out your assigned client lead will be changing. Your client lead … Continued
Giving has been a priority at Backyard Creative since we started. We see giving as a way to not only support the organizations and causes we care about, but to also lift small organizations up as they grow and evolve. … Continued
Over the last year as we’ve been navigating our way through the COVID-19 pandemic, we’ve also recommitted to our vision of building a creative impact business. Our values have been our main motivator from day one. Formalizing this commitment and … Continued
I think it’s fair to say 2020 has been the weirdest and hardest year most of us have ever lived through.
Last but definitely not least, the Backyard Creative profile series ends with a feature on our owner, Lisa Hemingway.
It’s so much fun when we get to dive deep into a new client’s communications challenges to discover solutions. The folks at Vericatch engaged us earlier this year to provide consulting services as they took on some important brand strategy … Continued