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When should you rebrand your business?

As a business evolves, sometimes it reaches a point where its brand isn’t working anymore. While there may be various reasons why a brand stops being effective, this is when business owners often start asking themselves, “Should I rebrand my business?”

What’s an impact business?

There are many terms to describe the companies focused on values-based/progressive/ethical/sustainable/purpose-driven/do-good work — a.k.a., our people! The term that resonates most with us lately is impact business. We learned a lot about impact businesses through a B-Corp Certification workshop we … Continued