After more than a decade working closely together, Madelen and I finally took the big leap and got business hitched! We’re now the proud co-owners of iilo Creative Alliance inc., a new virtual creative services agency. We’ll continue to lead … Continued
As we gear up for the end of a very full-on year, we’ve been enjoying working with LOCO BC on their annual BC Buy Local week campaign (by creating graphics like the one above). We love supporting LOCO BC and … Continued
In early 2013 my partner and I took two months off to travel in South East Asia and had what was, for both of us, the first real break since university. (COVID-times has me looking back at travel photos these … Continued
Time to get serious with your mission, vision and values — or what we consider essential component of your branding, “Brand Platform”. Not everyone can afford to help us explore their brand platform, but we definitely need this piece before … Continued
As someone who is intrinsically motivated to be inclusive, I’d really only seriously begun to think of accessibility as a principle of sustainable communication design recently. Of course, like many of you, I default to considering environmental aspects of sustainability but inclusivity and accessibility has been top of mind these days.
I spend a lot of time trying to protect boundaries and obsessing about planning into a balanced workflow. But sometimes, I break my own rules.
This month we’re featuring Madelen, who’s been my collaborator since I started Backyard Creative. Madelen and I go way back!
This holiday season we’re working on creating an attitude of gratitude. We believe, by focusing on what we appreciate, we can shift moods and attitude towards life in general, which feels like a necessary skill in this ever-challenging year. Our collaborators share what they are feeling grateful for these days.
Given 2020 has been full of challenges, the updated First Things First Manifesto has truly re-inspired me to recommit and refocus my own efforts with my business.
Values connect people, and people activate ideas. At Backyard Creative, we activate our shared values for sustainable design by aligning our workflow and process with them. Below I’ve outlined our Integrated Sustainable Design Approach.