Madelen Ortega

Operations Director & Project Manager

Madelen is a values-driven communicator who thrives in environments where creativity and mission collide. In her role as Operations Director, she leads the refinement of our systems, processes and virtual collaboration strategies. And she supports us with HR and ongoing team management.

She’s also our project manager and leads Backyard Creative clients through all project phases, from kick-off to wrap-up. She keeps our creative team producing high-quality work on deadline, scope and budget, acts as a go-to problem solver, and provides writing and editing support.

Madelen studied Journalism at MacEwan University in Edmonton. Over the last 22 years, she worked in publishing as a project manager, writer and editor. And she was the director of operations and a lead consultant at a sustainability consulting agency. She’s currently a freelance communications consultant servicing progressive clients across Western Canada.

What do others say are your super-powers?

I’ve been told I have super people skills, and active listening skills (but bad hearing, too many concerts!) to provide clarity and reassurance in challenging situations.

If you could only wear one colour for a week, what would it be?

My usual black. My hubby tells me I look like I’m in mourning… which I am, I’m mourning my youth!

 How are you active in your community?

I’m officially the Vice President of my daughter’s preschool, and unofficially the go-to mom for school pickups/drop-offs and last-minute caregiving. I love supporting my fellow parents.


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