Madelen Ortega

Operations Director & Project Manager

Madelen is a values-driven communicator who thrives in environments where creativity and mission collide. In her role as Operations Director, she leads the refinement of our systems, processes and virtual collaboration strategies. She also supports us with HR, ongoing team management, and marketing.

As our Project Manager, she leads Backyard Creative clients through all project phases, from kick-off to wrap-up. She keeps our creative team producing high-quality work on deadline, scope and budget, acts as a go-to problem solver, and provides writing and editing support.

Madelen studied Journalism at MacEwan University in Edmonton. Over the last 23 years, she worked in publishing as a project manager, writer and editor. And she was the director of operations and a lead communications consultant at a sustainability consulting agency. She’s currently a freelance communications consultant servicing impact-driven clients across Western Canada.

What do others say are your super-powers?

I’ve been told I have super people skills, and active listening skills (but bad hearing, too many concerts!) to provide clarity and reassurance in challenging situations.

If you could only wear one colour for a week, what would it be?

My usual black. My hubby tells me I look like I’m in mourning… which I am, I’m mourning my youth!

 How are you active in your community?

I live in a super friendly, community-oriented neighbourhood,  so my family participates in all community activities and events. I’m also very involved in my kids’ school. I’m the casino coordinator for fundraising, and an active parent advisory committee member and school volunteer. I really live by the saying, “it takes a village to raise a child”.


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