It’s always exciting when we get to support a non-profit organization and its mission by providing our full spectrum of creative services. In this case, we helped the BC Co-op Association (BCCA) through the design process of both rebranding the organization and redesigning their website, which included content strategy. A dream collaboration for the team at Backyard Creative!
We understand that for most non-profits, making an investment in their brands — whether an organization is branding or rebranding — is an investment of both money and their board and staff member’s time, and an expression of hope about their future and potential to succeed.
We take these investments seriously, and feel enormously privileged to take clients like the BCCA through the creative leaps, and the leaps of faith, of a full-service design project. Our experience collaborating with the BCCA taught us a lot, and emphasized to us what a difference we can make to non-profit clients.
Good Discovery = Good Design
We got to know the BCCA and the vision for their organization through their initial rebrand project. Through an in-depth discovery process, we gained an understanding of their board’s strategic plan, and conducted in-depth market and visual research to further understand the important impacts the BCCA’s members have in their local economies in cities and towns in BC, and the organization’s place within the global co-op movement.
The detailed project creative brief was a strong jump-off point that helped us get to the heart of the organization and the drivers for its many members, and create a visual language reflecting connection, support, and success. Another key goal was injecting a level of polish and professionalism to the organization and the co-op movement as a whole, to emphasize the benefits and the viability of the co-op business model.
The resulting refreshed brand worked with the previous brand elements of people working together, but reflected a refined and polished look and feel, and a bright and inspiring colour palette.
From Brand to Web
We rebranded the organization before transitioning into the website redesign, which allowed us to further understand the layers of the BCCA brand and their expression through the visuals, user experience and content on the organization’s website.
The BCCA is dedicated to supporting and promoting its membership and encouraging the birth of new co-ops in BC, both big and small. We looked for ways to bring attention to not only the BCCA, but also its many members, and giving each equal profile.
The site’s sections subtly separate between information about the BCCA and its membership, and sections emphasizing how the BCCA supports and empowers existing and potential co-ops in BC through programs, resources and advocacy. The website’s URL also reflects the BCCA’s strong connection to the International Co-operative Alliance.
Non-profits must often accomplish a lot with small, nimble teams and limited time. We ensured that the new BCCA website would be easy to manage and update on the back end, with some self-populated sections pulling content from social media accounts, to avoid the all-too-common Non-profit Website Neglect Syndrome.
And on the brand side, we delivered a full brand asset package for use in any marketing and communications materials, both print and digital.
From Design to Real Impact
Solving a design challenge is a key end goal for us on every project, but our ultimate goal is knowing our work truly makes an impact in our community. Our client tells us the refreshed BCCA brand is working well and has been well received, and the website is saving their team precious time and helping to streamline their marketing and communications activities.
This post reflects one of several non-profit client impact stories – more stories to come in future blog posts! How can we support your non-profit to embark on a full-service design journey? Contact us today.