BIG Green Island
Promoting Electric Vehicle Infrastructure
BIG Green Island (BGI) needed to make a big impression without a huge environmental footprint at the Electric Vehicle (EV) 2012 Tradeshow in Montréal.
Backyard Creative worked with the BGI team to create two banners aligned with their existing collateral design (business card and website) showcasing the benefits of creating infrastructure for EVs. An infographic approach was used to highlight key statistics and make the information easy to digest and compare. It was important to communicate the cost benefits of supporting EVs to operations managers and CEOs attending the tradeshow, so they could see that EVs make financial sense—and get excited about the long-term opportunities.
Design & Production: Lisa Hemingway