CPHR BC & Yukon
Powering Up People in HR
Chartered Professionals in Human Resources of BC & Yukon (formerly HRMA) is a BC-based non-profit organization focused on advancing professional people practices. Each year, CPHR BC & Yukon looks forward to furthering its mission by producing Western Canada’s largest HR conference.
Backyard Creative worked with CPHR BC & Yukon’s in-house staff and conference team to create a theme for their flagship annual conference “Power Up” and worked collaboratively to develop a comprehensive package. Package materials included the event logo, print and online advertisements, programs, e-blasts, awards and signage. We also produced a multitude of user-friendly graphic assets for the CPHR BC & Yukon team to promote the three-day event within internal channels.
Keynote speakers included Elizabeth Gilbert, Josh Bersin, Margaret Heffernan & Mike Walsh who all presented on topics around taking HR to the next level. This subject was visually represented in the event branding with a fun, retro video game theme showing characters jumping over buildings and achieving success. An isometric grid held all elements in a fictitious dimension and the burst of fuchsia added a bold, lively personality to the brand. These brand elements became a modular visual palette which allowing for flexibility to extend to a variety of print and digital applications.
Project Management & Creative Direction: Lisa Hemingway // Art Direction, Design & Illustration: Angela Hot // Production Design: Keiko Lee-Hem