Simplifying Recycling with Metro Vancouver
Backyard Creative worked with Metro Vancouver to communicate recycling ‘rules’ to the multilingual residents of multiple-unit dwellings in the region. Using the feedback and findings from an initial research pilot project, a booklet series was created using visually-based communication (colours, icons, photos, etc.).
The primary objective for the project was to convey recycling parameters using as little English as possible. Secondary objectives included refining Metro Vancouver’s colour coding and icons, creating new icons (such as the composting icon), and producing an easy-to-update modular working file for the booklets, since recycling parameters change frequently.
Design: Lisa Hemingway / Production Design: Grace Cheng