Mount Arrowsmith Biosphere Region
Amazing signage for amazing places
The Amazing Places Project connects people with nature in Canada’s UNESCO biosphere reserves, and educates residents and visitors about the ecological significance of well-loved, publicly accessible outdoor spaces. The project was brought to BC through a collaboration between the Mount Arrowsmith Biosphere Region and Parksville Qualicum Beach Tourism, with support from Vancouver Island University.
Backyard Creative worked collaboratively to design a social media campaign for the public to nominate Amazing Places in the fall of 2016. After the top 10 places were chosen, we created all interpretive signage for each of the 10 locations. First we designed a concept mockup, and content was then written and sourced for each sign by the Amazing Places team (which we so lovingly referred to as the AMAZING team — no, that joke never gets old!).
Design & Art Direction: Lisa Hemingway // Social Media & Production Design: Jess Reid