Process

Backyard Creative’s approach to design is authentic, collaborative and straightforward: we are committed to delivering quality service for reasonable fees, while supporting you and your company’s sustainability journey.

Integrated sustainable design approach

  • Prioritize Values

    Before we start working together, we ensure our values align with yours, and we embark on design projects we can both stand behind.

  • Mission + Functionality = Beauty

    We consider not only your project’s visual needs, but also what your project needs to do. Does it support your goals or mission, or those of your clients? How was the project completed previously and how can we create it more effectively and efficiently?

  • Detail Oriented

    We always dedicate time to quality assurance and conducting detailed file reviews with clients. Attention to editing—ideally, by two or three people—avoids re-prints and saves you time and money.

  • Inspired by Nature

    We’re surrounded by many design “solutions” in nature, such as colours and forms — simply getting a breath of fresh air can inspire us to take our ideas to the next level. We’re constantly looking for naturally occurring processes and patterns to use in our work.

  • Encourage Reuse

    We consider if your project can have more than one intended use and if it can be repurposed or recycled.

  • Consider Life Cycles

    We select the quality and materials for your projects based on how long it needs to be used for and how its life cycle will end.

  • Greener Printing

    We work with FSC certified printers and recommend the use of papers with recycled content and/or FSC certification. We ask our printers to help us make a project less wasteful, and they often have great suggestions!

  • Lighten Up

    We consider the ecological footprint of your project, and seek solutions to reduce the impact. For example, does a print piece need an envelope, or can it be a self-mailer? We also consider if using digital media—such as e-vites, websites, e-newsletters and interactive PDFs—could be just as effective as printed pieces.

  • Shop Locally

    We choose local vendors that use renewable energy, offer recycling programs, and favour non-toxic materials and environmentally friendly processes. By going local, we save energy and money on transportation, and we support the local economy.

  • Share Ideas

    We encourage others to design with sustainability in mind, compare notes, educate our colleagues and seek to find collective solutions.