As a business evolves, sometimes it reaches a point where its brand isn’t working anymore. While there may be various reasons why a brand stops being effective, this is when business owners often start asking themselves, “Should I rebrand my business?”
Time to get serious with your mission, vision and values — or what we consider essential component of your branding, “Brand Platform”. Not everyone can afford to help us explore their brand platform, but we definitely need this piece before … Continued
As someone who is intrinsically motivated to be inclusive, I’d really only seriously begun to think of accessibility as a principle of sustainable communication design recently. Of course, like many of you, I default to considering environmental aspects of sustainability but inclusivity and accessibility has been top of mind these days.
Given 2020 has been full of challenges, the updated First Things First Manifesto has truly re-inspired me to recommit and refocus my own efforts with my business.
Values connect people, and people activate ideas. At Backyard Creative, we activate our shared values for sustainable design by aligning our workflow and process with them. Below I’ve outlined our Integrated Sustainable Design Approach.
Content and design are intertwined – the content we are given to work with influences the overall look and feel of a final product. So what do we mean by content?
On April 25, 2019, I had the honour of being the Vancouver Island University (VIU) Design Grad keynote speaker. The grad show was named SHIFT, which really felt like a timely theme for me, since I’m shifting back into work … Continued
Getting to know a client’s design needs often requires detailed conversations before getting to the point where a creative brief can be produced to guide the design work. At Backyard Creative, we usually engage clients in a discovery process at … Continued
Staying connected to the global creative community helps keep Backyard Creative’s design team current and inspired. Some of us attended the second annual DesignThinkers Conference in Vancouver at the end of May, which was programmed around the theme of “Speak … Continued
A couple weeks ago, I attended Vancouver Island University’s graduate design show, which got me thinking about mentorship. I think it’s important to make time to not only mentor others, but to also be mentored. One of my mentees graduated … Continued